Wells Fargo
Complete redesign of banker homescreen, allowing users to manage workload and time more efficiently.
8 weeks of the Journey Mapping are broken down to 6 main steps, that follow Design Thinking principles.
Research stage includes gathering information, interviewing and conducting ideation workshops with stakeholders and users.
User Personas are established and used to develop storyboards, describing a typical day of the target user: the banker.
User Personas and Storyboards are used to create the User Journey document that shows the pain-points and helps identify opportunities.
Low fidelity wireframes of the concepts are generated for the most valuable ideas, placed in the concept cards and discussed with the stakeholders.
Concept Map is used to relate concept cards to the key ideas, personas and value / feasibility points to identify most important concepts.
After the initial round of testing, shortlisted concepts are developed as the higher fidelity wireframes. Functionality is explored. Different iterations are created.
Salesforce Lightning Design System is customized to comply with the branding and accessibility guidelines of Wells Fargo.
Interactive prototype is built and multiple versions are developed for further testing and inclusion into the blueprint of the future state.*
As an outcome, the project received very positive feedback from the executive team, and underwent advanced testing and technology review.
Prototype testing showed that the new dashboard will reduce the time needed to manage day to day tasks by 10-15%.
* Actual deliverables cannot be shown due to non-disclosure rules.