Redesign of consumer app to reflect the values of the brand and improve the customer experience.
Branding guidelines, customer research, and moodboard established the basis for the redesign.
In-depth review of existing app to identify issues and requirements.
Analysis of customer reviews to build a picture of customer likes and dislikes in the existing app.
Review of competitor apps to research existing solutions and identify best practice.
Recreating user flow of current site and optimizing to minimize steps and improve customer experience.
Hand-drawn sketches to convert ideas into concepts, and initial review with internal stakeholders.
Shortlisted concepts further developed and expanded into iterations.
Fonts, color pallet and design elements included in the design system to ensure design constancy across the entire app.
High-fidelity interactive prototype using Sketch and Invision.
Interactive prototype and its iterations tested within the internal team and with consumer focus groups. A/B testing conducted in sample groups of customers.
As a result of the project, many concepts from the redesign were incorporated into the app.
Since the new app went live in 2019, customer churn rate decreased by 31%, listing conversion rate grew by 38%, and new buyer growth rate went up by 55%.
