NovaClub

New rental platform for the serviced apartment portfolio of Glenwell Group, with functionality for online reservations, reflecting the user profile and the product qualities.

With reference to research and specifications, a site map is developed, focused on streamlining complex processes.

Rapid prototyping tool, Balsamiq is used to create a low fidelity mockup of the site to speed up the process and ensure correct level of detail.

Medium fidelity design in Sketch focuses on wholistic design, interactions, and introduces design system.

Fully functional prototype is created in Invision, enabling user and stakeholder testing, followed by refinement.

Design of the mobile version of the site is created, tested and refined in Figma.

The result the project is the introduction of the new platform that transformed the serviced apartment portfolio of Glenwell Group into recognisable NovaClub brand, offering online reservations, and streamlining sales and management processes.

A year on, online bookings increased by 78%, marketing expenses decreased by 60% and occupancy improved by 26%.

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